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Fi is a student-run UX agency at UC San Diego.

Full-service UX work with a new taste

We are a team of student researchers and designers who deliver innovative, user-centered solutions to clients of all sizes, with all challenges.

Learn more →

We work on


User research

UI/UX design


for products, services, spaces, and beyond.

Our services →

Help us empower learning with collaboration

Creating relations between aspiring design students and industry partners is our main mission.

By partnering with us, you'll not only be driving our aspiration, but you'll also get results from a credible team to push your organizational goals to the next level.

Current/past projects →

Let's talk.

9500 Gilman Drive
La Jolla, CA 92093