Students - interested in working with us? Apply here

A new taste in UX

We're a user experience (UX) agency at UC San Diego.

We work to promote partnerships in design between the student and the industry .

We empower design collaboration

When we started Fi, we wanted to find a way to connect aspiring design students to projects that would help them learn and grow their skills in design work.

Now, we have a team of researchers and designers who are prepared to deliver to clients of all sizes, with all challenges.

We work beyond digital products

One of our biggest goals is working outside of the typical UX domain of digital products. We want to help you focus on how to improve customer experience for services, physical spaces, and special events.

If you're interested in being a client, but are still unsure if you fit in to our line of work, please don't hesitate to get in touch.

We also do what the top dogs do


Business goal alignment

Innovation consulting

UI/UX audit

Competitive analysis

Stakeholder workshops

User research

User interviews




Focus grouping

Prototyping + testing

Rapid prototyping

Information architecture

Service blueprints

Front end development

Usability testing

Content curation

UX writing

Photo & video


Design systems

Marketing + branding

Meet the team

This is a dedicated group of individuals working day and night to deliver solutions for you.

Connect with our students to learn more about what they do.

Leadership Team

UX Team

Let's talk.

9500 Gilman Drive
La Jolla, CA 92093